ABOUT US
Driven by empathy, Iosif embarked on a radical social experiment. Donating everything he owned, he chose to experience homelessness firsthand. This journey of self-discovery, deeper than anticipated, revealed the harsh realities faced by those without a home. Fueled by his personal journey, Iosif is transforming his experience into a compelling video series called "Finding Home," designed to inspire action and bridge the empathy gap surrounding homelessness and addiction.
OUR MISSION
Reframing Homelessness
The Sko Group isn't just making a docuseries. We're crafting a revolution. Driven by Iosif's lived experience and unwavering empathy, "Finding Home" will be the most impactful video series ever seen on homelessness. Our goal isn't just awareness – it's a seismic shift. We aim to shatter stereotypes, spark national dialogue, and fundamentally alter the way homelessness is perceived and addressed.
This isn't charity. This is a catalyst for change. Join us in rewriting the narrative of homelessness, one powerful frame at a time.
BECOME A SPONSOR
7 REASONS TO SPONSOR
- 1. Change the Narrative: The Sko Group's docuseries aims to challenge stereotypes and misconceptions about homelessness and addiction, fostering empathy and understanding.
2. Amplify Unheard Voices: By sharing the stories of individuals experiencing homelessness and addiction, the docuseries gives a platform to those often marginalized and overlooked.
3. Inspire Action: The docuseries will not only raise awareness but also inspire viewers to take action, whether through volunteering, donating, sponsoring or advocating for change.
4. Support Solutions: The Sko Group is committed to showcasing innovative solutions and programs that are making a real difference in the lives of those affected by homelessness and addiction.
5. Invest in Prevention: The docuseries will delve into the root causes of homelessness and addiction, highlighting the importance of early intervention and prevention efforts.
6. Empower Communities: By supporting The Sko Group, you're investing in a project that empowers communities to come together and address these complex issues collaboratively.
7. Be Part of the Change: Your donation directly contributes to the creation of this impactful docuseries, making you an active participant in the movement to change the narrative and create a more compassionate society.
By donating to The Sko Group, you're not just funding a docuseries; you're investing in a powerful tool for social change, one that has the potential to transform lives and communities.
WHAT PEOPLE SAY
When I first heard that Iosif had intentionally gone homeless as some kind of social experiment, I thought it was absolutely nuts. Who in their right mind would choose to live on the streets? Most homeless people end up there because of circumstances beyond their control, not as a deliberate choice.
But then I found out it was all for a TV documentary series to raise awareness about homelessness. My mind was blown. It was such a bold, dangerous move, but also a stroke of genius. I couldn't wait to see how it all played out on screen.
The moment Iosif told me he'd been homeless on purpose, a social experiment to make a TV docuseries and bring awareness to the issue, I was floored. I mean, the guy was sleeping on the streets, panhandling for change, living the life most of us only see from the other side of the street. To choose that? He had to be out of his mind.
But then it hit me: this was Joe we were talking about. The guy was a force of nature, a crazy dude that dug deep, and wasn't afraid to get his hands dirty. This stunt, crazy as it was, was pure Iosif. It was completely nuts, but also completely courageous.
He definitely had a story to tell, and I knew it was going to be a powerful one.
When I first heard about Iosif and his social experiment of going homeless to create a TV documentary series, I thought it was the most insane thing I'd ever heard. Who would willingly give up their home, their comfort, their security, to live on the streets? It seemed completely bonkers.
But the more I thought about it, the more intrigued I became. I started digging deeper, researching online, and found out that this was indeed the first time anyone had attempted such a daring feat. The sheer audacity of it captivated me. I couldn't wait to see the documentary and witness the raw reality of homelessness through Iosif's eyes
