The Sko Group's procurement of the 360 photobooth was a strategic move fueled by a desire for innovation and social impact. Recognizing the absence of such technology in Portland, they saw an opportunity to create a unique experience while simultaneously furthering their non-profit mission.

The 360 photobooth, a novelty in the city, will serve as a powerful branding and marketing tool, intrinsically linking the experience to The Sko Group's name. This association aims to spark conversations and raise awareness about homelessness, encouraging people to think more deeply about the issue and how they can contribute to solutions.

Furthermore, the photo booth operation will provide employment opportunities for recovering addicts, offering them a chance to rebuild their lives. By paying a living wage, providing comprehensive benefits like full insurance coverage and retirement contributions, The Sko Group is demonstrating a commitment to empowering these individuals on their journey to self-sufficiency. This initiative marks the first step in the organization's broader plan to assist those in recovery.

The revenue generated from the photo booth rentals will directly fund the production of "Finding Home," a 24-episode docuseries chronicling Joe Sko's experience of intentionally immersing himself in homelessness. This powerful series aims to shed light on the realities of homelessness and inspire viewers to take action.

Ultimately, the 360 photobooth serves as a multi-faceted tool for The Sko Group, driving brand recognition, promoting their non-profit mission, providing employment opportunities, and funding impactful storytelling. By choosing a technology that is unique to Portland, they ensure that every interaction with the photo booth becomes an opportunity to spread awareness and make a difference.